Privacy policy
Effective date: July 4, 2026
5748 respects your privacy. This Privacy Policy explains what information we collect, why we collect it and how it may be used when you visit www.57forty8.com, create an account, join our email list, make a purchase or otherwise interact with 5748.
1. Information we collect
We may collect information you provide directly, including your name, email address, phone number, billing and shipping address, account login information, order history and messages you send to us.
When you visit the site, certain information may also be collected automatically through cookies and similar technologies. This may include your IP address, browser and device information, pages viewed, referring website and interactions with the site or our advertisements.
In plain English, we collect the information needed to send your order to the right place, keep your account running and occasionally let you know when something good drops. We do not need your whole life story.
2. How we use your information
We may use your information to:
Process, fulfill and deliver orders
Create and manage customer accounts
Send order confirmations and updates
Respond to questions and provide customer support
Prevent fraud and protect the site
Understand how visitors use 5748
Improve the site, shop and customer experience
Measure the performance of our advertising
When you subscribe to our email list, we may use your email address to send magazine updates, shop announcements and other marketing through Mailchimp. You can unsubscribe at any time using the link included in each email. No hard feelings.
3. Payments
The 5748 shop is managed through WooCommerce. Payments may be processed using WooPayments, PayPal or Amazon Pay. WooPayments works with payment-processing partners, including Stripe.
These providers may collect and process payment, billing and transaction information according to their own privacy policies. 5748 does not directly store your complete credit or debit card number. We sell things. We have no interest in keeping your entire card number sitting around.
4. When information is shared
We may share information with companies that help us operate the site and fulfill purchases, including our website host, WooCommerce, payment processors, Mailchimp, Google, shipping carriers and other service providers involved in completing your order.
We may also disclose information when required by law, when necessary to protect the rights or safety of 5748 or others, or as part of a sale, merger or transfer of the business.
We do not sell customer names, email addresses or account information.
5. Cookies, analytics and advertising
5748 uses cookies and similar technologies to keep the site functioning, remember preferences, understand site traffic and support advertising.
We use Google Analytics to understand how visitors interact with the site and Google Ads to measure campaigns and deliver advertising. Depending on your location and cookie choices, Google may receive information about your browser, device and activity on the site.
You can manage applicable cookies through the site’s cookie settings. You can also control personalized Google advertising through My Ad Center.
6. International orders and data transfers
5748 accepts orders for delivery within the United States, Canada and Mexico. Our business and service providers may process or store personal information in the United States or other countries where privacy laws may differ from those in your location.
We handle personal information according to this policy and applicable privacy requirements. Canadian customers may have rights under applicable federal or provincial privacy laws. Mexican customers may have rights to access, correct, cancel or object to certain uses of their personal information.
7. Your choices and privacy rights
Depending on where you live, you may have the right to access your personal information, correct inaccurate information, request deletion, withdraw consent or object to certain uses or disclosures.
You may manage some information through your customer account. You may also send privacy requests to hello@57forty8.com. We may need to verify your identity before completing a request.
Certain records may be retained when required for legal, accounting, fraud-prevention or transactional purposes. Some paperwork has to stay with us longer than either of us would prefer.
8. Data retention
Account information is generally retained while your account remains active. Order and transaction records may be retained for up to seven years for accounting, tax, legal and fraud-prevention purposes.
Marketing information is retained until you unsubscribe or request deletion. Other information is kept only as long as reasonably necessary for the purpose for which it was collected.
9. Security
We use reasonable administrative, technical and physical safeguards to protect personal information. No website, payment system or method of electronic storage can promise absolute security, though we take protecting your information seriously.
10. Children’s privacy
5748 is intended for a general audience and does not knowingly collect personal information from children under 13. Please contact us if you believe a child has provided personal information through the site.
11. Changes to this policy
We may update this Privacy Policy as 5748 grows, the site changes or our legal obligations evolve. Any revised policy will be posted on this page with an updated effective date.
